
In early July, an unsigned letter was e-mailed to many
Pinnacle retailers questioning the practices used in the harvesting of merino
wool, which is the primary component in Pinnacle's Merino™ lining. This person
insinuated that Pinnacle was involved in a process known as mulesing.
Mulesing is used by Australian sheep herders for
hygienic purposes, but cau ses some pain to the sheep. Pinnacle would like to
respond to this implication directly and set the record straight on our stance
on animal rights in particular and the environment in general.
Pinnacle Aquatics' merino wool is our most expensive
commodity. We use only the finest wool in the world, grown in the majestic
Couthern Alps of New Zealand. We choose to use only New Zealand merino in our lining,
despite that it is as much as 35% more expensive than the Australian and
European versions, because it is a finer fiber, making our lining softer, more
comfortable, and more effective as a thermal insulator.
The practices of mulesing and clip-mulesing merino
sheep have not been widespread in New Zealand for many years, and
have not been employed by Pinnacle's wool vendors since long before Pinnacle
Aquatics was even in business. Furthermore, these practices, as well as the
exportation of live sheep, were banned altogether in New Zealand in 2007 (see PETA web
site: http://blog.peta.org/archives/2007/10/new_zealand_ban_1.php). Pinnacle
only uses pure New Zealand
merino wool in our linings, and we do not allow mulesing or clip mulesing at
any of our partners' facilities. The implication that any animal has ever been
mistreated in the production of a component of a Pinnacle product is completely
false.
Pinnacle has been in contact with representatives
from PETA. They are not associated with this person and are supportive of
Pinnacle Aquatics and Pinnacle's wool vendors' techniques.
Pinnacle Aquatics takes pride in being an
environmentally friendly company. Our Merino™ lining is the only wetsuit lining
in today's market that comes from a renewable natural resource (opposed to
petroleum-based nylon linings favored by our competition). We manufacture and
manage our company from facilities that recycle, avoid energy waste, etc. We
are opposed to and do not engage in any activities that would be injurious or
painful to humans or animals. As a participant in an industry that is
intertwined with the oceans, we consider it our duty to be good stewards of the
earth and all of its inhabitants.
At Pinnacle, we make our best effort every day to
treat all of our employees, customers, and vendors as we would want to be
treated. We believe that we should conduct our professional and personal lives
in a way that follows this golden rule. This extends to the New Zealand
merino sheep who are the ultimate vendors for the major component in our
fantastic lining. Our literature carries the tag line "Merino. It just feels
right." We sleep very well at night knowing that our products feel the best not
only on our skin, but on our consciences.
Best
regards,
George
R. Stauffer
President
/ General Manager
PINNACLE
AQUATICS
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